Trade Marketing Executive

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Department:​​ ​Marketing
Position Title:​​ Trade Marketing Executive
Reports to: Assistant Marketing Manager
Direct Reports: Assistant Marketing Manager

​Objective of role:
To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' expectations.
 
Participate in communication with brand principle and ensure that guidelines and processes are applied in assigned market.
 
Detailed responsibilities/accountabilities

• Promotion planning and evaluation
• Work closely with related departments (Retail/ Merchandising/Ecommerce) team to develop monthly/ quarterly/ yearly promotion plan for Retail/ Ecommerce in line with principal guideline.
• Lead and ensure delivery of best in class trade marketing initiatives
• Follow up closely to execute plan as registration with Trade Department; prepare necessary POS and related fields.
• Work closely with Mall to plan for the collaboration programs with Mall; booking Mall’s advertising as well as get supporting on communication for brand’s promotions/ activities at Mall
• Monitor and evaluate online/ offline promotions and activities to measure effectiveness and recommendation of improvements as needed
• Work on communication plan for promotion/ activities at retail stores & ecommerce
• Proactively reports market data relevant to trends, opportunities and/or competitors’ activities
• Manage budget within planned
• Others works assigned

 
Suggested Qualifications and Experience

• Diploma in Business, Marketing or related discipline (Merchandise, Operations)
• Strong command in oral and written English
• Familiarity with Microsoft Office (Word, PowerPoint, Excel)
• 2 to 4 years’ experience in Trade Marketing role
• Experiences in fashion, jewelry, timepieces, retails is a plus

 
Good to have attributes

• Takes initiative and being proactive
• Excellent planning and analytical skills
• Resourceful, fast and efficient and able to work independently
• Result oriented person, meticulous with an eye for details
• Effective time management & prioritization skills
• Good negotiation skills

 
Decision making
Within trade marketing agreed upon items and budget.
 
After consultation with manager or others
New campaign elements which (may) require additional budget
 
Key contacts:
Internal

• Management
• Brand and Retail Managers
• Retail Staff
• Marketing Team and Leads

External

• Brand Principals
• Production Companies
• Agencies and Event Vendors
• Departmental Stores & Landlord