ABOUT BERING

When a vision is born from an adventure 
When Danish adventurer and businessman Rene Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era. 

Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners back home in Denmark with his descriptions of the exquisite splendour of the Arctic landscape. During passionate discussions, the vision of a new watch brand slowly took shape. A watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself. 

When one name is responsible for writing history
Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering-Time!

The idea for BERING watch & design was born.

---

THE BERING STORY

When arctic beauty inspires every second
Originated in Denmark, BERING offer a collection of timeless, sleek and durable watches. BERING blend minimalistic Danish design and optimal material strength effortlessly.

Inspired by the beauty of the arctic, the style of the BERING collection is characterised by clean, slim-line forms and minimal elegance.

High quality materials such as High-Tech-Ceramic, Ultra Light Titanium, Stainless Steel and Sapphire Glass, with their extreme scratch resistance and strength, ensure that time literally leaves no trace.

BERING is a brand that redefines time with its love for classic minimalist detail, pure elegance and the sleekest durability.

---

​Bering Singapore
Bering Malaysia
Bering Vietnam

---

BERING Stores in Singapore

BERING Stores in Malaysia

​BERING Stores in Myanmar

BERING Stores in Cambodia