Digital Marketing Executive

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Department:​​ Marketing ​
Position Title:​​ Digital Marketing Executive
Reports to: Group Marketing Manager
Direct Reports: NIL 

Objective of the role: 
Develop and implement digital marketing plans for the brands under Norbreeze Group (Bering, COCOMI, Daniel Wellington, Joe & the Juice, Monica Vinader, PANDORA Indochina and Timberland Watches) across Southeast Asia regions. Responsible for creating innovative content marketing and engaging growing communities. Spearhead digital and social media activities to create seamless marketing campaigns and build brand equity.

Position Summary: 
​The digital marketing executive will oversee the following main functions at Norbreeze:

• Responsible for formulating digital marketing and social media strategies aligned with regional and brand’s directionsManage annual digital marketing budget and media spend
• Media buying and influencer engagement for all brands
• Create compelling digital content to engage new and existing viewers via storytelling, to build buzz and brand equity across various social platformsConduct social media monitoring, analysing social media analytics, community management
• CRM and loyalty program database maintenance​

Suggested Qualifications and Experience:

• Degree in Business, Marketing, Media Communications or related fields
• Proficient with Facebook Business Manager and social media managing softwares i.e Sprout, Sprinklr
• Proficient Adobe Creative Suite (Photoshop/Illustrator/Premiere) is a plus
• 2 – 4 years of experience in online marketing, digital media planning, social media, email campaigns and SEO/SEM
• Knowledge of Search Engine Marketing (SEM) including: search engine optimization (SEO), keyword analysis, pay-per-click campaigns (PPC)
• Multi-tasker who thrives in a fast-pace work environment is able to work with tight deadlines.
• Strong interpersonal and communication skills to manage influencers, regional partners and agencies.

Detailed responsibilities/Key Accountabilities:
Formulating Digital Marketing & Social Media Strategies

• Identify emerging digital marketing trends and best practices
• Develop digital marketing strategies for all brands across regions

• Develop compelling content strategy and innovative content for all relevant platforms to build engagement and retention
• Ensure integration of digital strategies with traditional marketing

• Set important metrics and keep track of performance KPIs

• Work with principal brands to Identify and develop seasonal campaigns to engage target audience
• Manage regional partners to ensure alignment of social media strategies and effective execution 

• Create strategic communications, develop communications and campaign brief to ensure proper execution through digital campaign and influencers engagement
• Spearhead adoption of digital technology in marketing campaigns, covering areas such as search engine marketing (SEM), search engine optimisation (SEO), email marketing, programmatic, re-targeting, etc
• Identify and maintain strong relationship with key opinion leaders / influencers to represent our brands

 
Managing Budget

• Manage digital and social media budgets for all brands and regions
• Ensure media and campaign expenditure are carefully tracked
• Responsible for delivering  campaign objectives and ROI based
• Liaise with media agencies (for selected brands) and implement cost-effective media buys
• Evaluate digital campaigns and costs to identify best use of budget to achieve KPIs.

 
Community Management

• Implement editorial content calendar on social media platforms across brands and ensuring alignment with brand guidelines

• Responding to user comments and crisis management

• Identify engagement opportunities with the target audience

• Running campaigns and promotions to encourage participation on social media initiatives

• Identifying key social influencers within the social communities

• Implementing reactive engagement with target audience

• Assisting in real time content creation from events or launches

Advertising & Media Planning

• Responsible for development of Facebook, Instagram, KOL and other relevant social media ads and campaigns
• Responsible for social media budgets for each brand and allocation
• Analyse trends and insights for all brands to understand followers and relevant consumption and engagement habits
• Create target criteria, schedule and advice to live best performing campaign advertisements on Facebook Business Manager
• Analyse, develop and share campaign performance reports

• Provide social media support to drive integrated marketing campaigns and contribute to the overall success of the marketing and digital department
• Negotiate for best rates for any social media related campaigns with agencies​​

Measurements

• Track success by reviewing insights and analytics to continually improve performance
• Regular budget update
• Generate, measure and create quarterly social media report
• Evaluate campaign performances on social media insights or influencer engagements
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

 
Customer Loyalty Programme

• Develop and execute campaigns for customer loyalty programme to build customer loyalty
• Analyse CRM data and email marketing
• Maintain and manage customer database
• Adopt customer loyalty strategies and retargeting plans