Digital Specialist 

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Department:​​ Marketing 
Position Title:​​ Digital Specialist 
Reports to: Marketing Manager
Coordinates with: E-Commerce team, Brand Managers, Marketing team, Operations, Suppliers
Direct Reports: NIL

Objective of role:
The Digital Specialist role will require the candidate to be responsible in assisting all online marketing activities including working with vendors, managing paid search (PPC), Search Engine Optimisation (SEO), Social Media Advertising, CRM etc. to support expansion and growth of the brands under Norbreeze.
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Key Accountabilities:

• Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations;
• The candidate will be responsible for developing the marketing strategy through various online promotions and email campaigns Work with vendors to launch, analyse performance and optimize online campaigns.
• Ensuring campaigns are within budget and timeline.
• Assist in search marketing campaigns, social and affiliate advertising
• Align and deploy best practice online marketing
• Managing digital touchpoints including social media channels, websites and CRM
• Responsible for all CRM communications
• Developing social presence and advocating brands effectively
• Develop SEO campaign strategy with marketing team based on campaigns
• Understand key measurement tools available
• Perform website audits to identify issues and ensure good online housekeeping and maintenance
• Review users’ feedback on website usability, improving end users’ experience and conversion rates
• Stay current in marketing trends and news 

Educational Background:

• Diploma/Degree in Business, Communications, Marketing
• Good written English
• Familiarity with Microsoft Office (Word, PowerPoint, Excel)
• At least 1 year of experience in digital is preferred
• Familiar with SEO, SEM, CRM Management is an advantage

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Key attributes:

• Strong communication & interpersonal skills
• Good Negotiation Skills
• Experience in Retail background
• Experience and interest in digital marketing
• Effective time management & prioritisation skills
• Creative, meticulous with an eye for details
• Resourceful, fast and efficient and able to work independently