Marketing Executive

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Department: Marketing

Position Title: Marketing Executive
 
Objective(s) of role:

• Support in executing marketing campaigns and activities that deliver on business’s sales objectives (across all business channels) and grow Cocomi’s in-market brand awareness.
• Plan and manage social marketing channels to grow social following, presence, and engagement.
• Devise and execute member’s acquisition and retention plans to grow loyalty consumer base and drive brand engagement.

​Key accountabilities:

Marketing Campaign Management

• Assist in planning and executing full spectrum of marketing campaign activities (including but not limited to A&P, digital, social media, PR, events, partnerships), across an omnichannel business model (e-commerce, retail point of sale).
• Create content for marketing communication deliverables on touchpoints including print, digital, and social, which are on-brand and drive intended call-to-action.
• Work closely with graphic designer to develop marketing collateral deliverables supporting all channels (e-commerce, retail stores, wholesale).
• Develop and implement content on social media channels covering Singapore and Malaysia markets to maximize engagement.
• Prepare press releases and media pitch to media community for seasonal new launches and campaigns.
• Support to engage media and influencer community to grow media/social buzz and social followings.
• Provide content vetting and copywriting support to regional wholesale partners.
• Support to plan and execute all participating marketing campaigns on external e-commerce channels (Lazada, Atome, Zalora, etc).
• Support in execution work for mall-related marketing campaigns that our retail stores participate in.
• Liaise with external stakeholders (malls, vendors, agencies, partners) and internal stakeholders (merchandise, logistics, creative) to execute marketing activities and promotions.
• Plan and execute activation/ events for customer and media engagement.
• Execute photoshoot and video shoo whenever necessary– as part of content creation process.
• Prepare reports that tracks and evaluate effectiveness of marketing efforts to make recommendations for future better implementations.
• Monitoring and sharing new and latest digital marketing trends for business considerations.

Customer Relationship Management

• Develop and implement Cocomi’s member reward program to drive brand engagement and loyalty.
• Explore partnerships to enhance Cocomi’s membership offerings.
• Work closely with agency to plan and develop regular e-mailer communications to members and newsletter subscribing base to drive traffic and conversion to retail stores and/or e-commerce channels.

General Marketing

• Manage upkeeping principal brand assets archives to ensure assets in use are up to date.
• Preparing marketing-related presentations and reports whenever necessary.
• Assist in developing and producing of any other marketing related deliverables required by the business.
• Attend activation and events on site (some may be after hours) to assist with onsite logistics and execution.

​Decision making
Without referral to manager

• Prioritization of work tasks
• Resolution of decision regarding the day-to-day implementation/execution of the Approved Marketing Plan

Key attributes:

• Have a can-do-attitude to strive for excellence at work
• Able to work and deliver in a fast-paced dynamic environment
• Resourceful, efficient, and able to work independently
• Creative, meticulous with an eye for details and aesthetics
• Strong communication skills (written and spoken)
• Effective project management skills
• 2-3 years’ experience in multi-brand, retail and campaign marketing
• Experience in PR and influencer community management
• Familiar with: Sendible, Klaviyo, Canva, or similar tools
• Basic designing/edit skills with Adobe Premier, Illustrator and Photoshop
• Basic photography and videography skills