Public Relations Executive

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Department:​​ Marketing 
Position Title:​​ PR & Marketing Executive
Reports to: Assistant Marketing Manager
Coordinates with: Marketing team, Brand Managers
Direct Reports: NIL

Position summary:
The PR & Marketing Executive oversees the following functions in Norbreeze: 

• PR Planning and Execution
• Media Relations and Management
• Press Kit Development and Dissemination
• Media Bureau and Story Pitching
• Press Monitoring and Publicity Evaluation
• Corporate Communications
• Event Management
• Marketing
• Partnerships

Suggested Qualifications and Experience:

• Bachelor’s Degree in Business, Marketing or Mass Communications
• Strong command in oral and written English
• Familiarity with Microsoft Office (Word, PowerPoint, Excel)
• At least 2 years of experience in a Marketing or Public Relations role
• Strong media relationships,  prior experience in a public relations agency, regional knowledge is an advantages

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Objective of role:

• Develop and implement PR strategies to promote Norbreeze Group and the portfolio of brands
• Build strong relations and create brand exposure with media
• Develop strong understanding of the media landscape and industry news
• Collaborate with colleagues in Marketing, Brand and Social Media to define positioning and develop messaging for various target audience
• Manage day-to-day activities necessary to ensure completion of public relations initiatives
• Implement marketing strategies and execution for selected brands or when required

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Detailed responsibilities/accountabilities:

a) PR Planning and Execution

• Developing and coordinating PR strategies and campaigns with various stakeholders such as management and brand principals to establish growing brands regionally
• Managing PR budgets and tracking of expenditure
• Set goals and meet PR KPIs
• Implement strong PR pitching plans across all brands under Norbreeze Group
• Manage PR agencies to meet KPIs and achieve business objectives

b) Media Relations and Management

• Responsible for building and maintaining strong relations with the media
• Strategise and organise personalised meet ups with media
• Strong knowledge of the media industry and be updated of the  media trends or latest happenings
• Coordination of media invitations and rsvp management
• Host and attend to media during event or media tastings

c) Press Kit Development and Dissemination

• Adapt existing press releases to suit the contextual needs of local publicity as required
• Draft press releases based on brand or product information provided
• Disseminate press kits and press releases for each launch

d) Media Bureau and Story Pitching

• Respond to all media enquiries and requests
• Despatch press kits and photos as required by media
• Develop pitching plan for each brand and develop media angles
• Regular stories/product features/photoshoot to be pitched
• Facilitate media shoots and media loans from preparing the products to delivery and ensuring products are returned in order

e) Press Monitoring and Publicity Evaluations

• Weekly PR updates for all brands
• Media monitoring and monthly PR clippings report
• Track and file scanned clippings
• Media and PR value tabulation report

f) Corporate Communications and PR

• Drafting corporate press releases and disseminating corporate information
• Create compelling story angles to promote Norbreeze Group
• Manage media enquiries related to Norbreeze Group
• Corporate voice for Norbreeze Group

g) Events Management

• Assist in development and execution of events, not limited to media or press launches.
• Propose list of targeted key media for invitation from leading fashion and lifestyle related magazines
• Coordination of media invitations and rsvp management
• Host and attend to media during event
• Monitoring of clippings post event
• Ensuring event KPIs are fulfilled
  

h) Marketing

• Assisting in the development and implementation of marketing campaigns to promote Norbreeze’s Portfolio of Brands
• Creating in-store promotion mechanics based on historical consumer behaviour and past successful offers to stimulate consumer interest and purchase
• Sourcing for GWPs and obtaining quotations and samples for internal approval
• Managing the artwork production and distribution of marketing materials such as POS signages and posters, social media postings and mall communications
• Communicating mechanics, logistics and communications plan to frontline staff and relevant internal departments
• Evaluating response of mechanics and tracking of ROI for future promotions
• Support operations the artwork preparation, production and distribution of Operations materials such as visual merchandising, pos collaterals, packaging materials, etc

i) Partnerships

• Approaching relevant business partners (landlords, banks, etc) to explore potential partnership opportunities such as co-branded event, barter trade, sponsorship, etc
• Proposing partnership concept to brand managers or management and executing the approved partnership concept
• Maintaining good working relationships with partners

Key contacts: 
Internal

• Management 
• Brand and retail managers 
• Retail staff 
• Marketing team

External

• Principals 
• PR Agency 
• Media 
• Event/Printing vendors

Key attributes:

• Takes initiative and being proactive
• Excellent planning and analytical skills
• Resourceful, fast and efficient and able to work independently
• Result oriented person, meticulous with an eye for details
• Effective time management & prioritization skills
• Good negotiation skills
• Strong media relations and contacts