PR Specialist (Influencer & Community)
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Department: Marketing
Position Title: PR Specialist (Influencer & Community) Reports to: Group Marketing Manager Direct Reports: NIL Objective of role: Establish and nurture productive relationships with media friends, brand ambassadors, influencers, KOLs and social media leaders in collaboration with global timepiece and jewellery brand principles. Copyediting, content creation and repurpose brand communications and stories across social media, traditional and digital media platform. Assist to connect with local and regional stakeholders on PR communications with a focus on Timepiece and Jewellery trends and market behaviours. Detailed responsibilities/accountabilities: Contribute to new ideas and content development through social media technology; repurpose social media content and trending market opportunities. Work across functions to nurture relationships with brand alliances such as celebrity partners, experts and influencers or sponsorship communities. Track goal, KPI, action plan, content calendar and deliverables of micro and mid-tier influencer, ambassador and community leader. Build a diverse network of social content creators and steer them into a scalable brand advocacy community to influence conversation and conversion at traditional and digital point-of-sales. Optimize organic & paid KOLs/ Influencer ROI through content creations, copyediting, press release, PR events, editorial and other seeding/sponsorship activities. Communicate brand values effectively to local and regional partners to enhance brand awareness and sales opportunities. Suggested Qualifications and Experience:
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