Regional Growth Manager

---

Department:​​ Omnichannel          
Position Title:​​ Regional Growth Manager, COCOMI
Reports to: Managing Director, COCOMI
​
 Key Responsibilities:

• Co-design vision and target for business with the timepieces team; and lead strategic initiatives for sustainable growth of the business online and offline.
• Focus on driving qualitative traffic online and offline.
• Identify the search optimization strategy, KPIs and plan through deep understanding search key influential factors and user growth.
• Responsible to grow and develop a multi-functional team including growth operation, CRM, and loyalty in partnership with all key departments including ecommerce, retail and marketing team.
• Responsible for the regional overall growth performance across the full funnel from new user acquisition to retention and loyalty.
• Generate and implement growth strategy for all stages in the funnel; and manage the day-to-day execution of all initiatives and projects.
• Constantly analyze digital marketing cost efficiency and drive improvement.
• Lead market and consumer research to identify growth opportunities and current deficiency and generate and implement the initiatives to drive constant growth of the business key metrics.

 
Key Requirements:

• Solid understanding of POE, (paid, owned, earned) with work experience in Growth with proven track record in an omni-channel landscape.
• Excellent data-driven mindset and analytics skill is required.
• In-depth experience in CRM, Loyalty is necessary.
• Strong project management skill and internal communication skills to ensure effective coordination, especially when collaborating with teams rather than working with direct reports.
• Strong interpersonal skills with a collaborative and flexible work style.
• Ability to think strategically and creatively with an innovative mindset that is constantly looking for ways to improve things.
• Demonstrate personal qualities of resilience, attention to detail, planning, issue-based problem solving, collaboration, and commitment to personal development.
• Broad business acumen and understanding of the SEA region.
• Degree or relevant tertiary qualifications in Business, Marketing and or Computer Science with more than 5 years of working experience.

Key Contacts:

• Ecommerce
• Marketing
• Retail
• IT