Regional Marketing Manager

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Job Description
 
Department:                 Marketing       
Position Title:                Regional Marketing Manager
Reports To:                    Managing Director, Timepieces
Direct Reports:             Digital Marketing Executive
 
ABOUT NORBREEZE GROUP
Founded in 2004 and headquartered in Singapore, Norbreeze Group is co-owned and operated by Danish duo Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg. Instilled with a deep passion for Danish design, the couple established the company with a focus to distribute, market, and build international lifestyle brands that share a timeless design philosophy with a consistent pursuit of functionalism and quality.
The Group now consist of a holding company and three businesses units:

• AUGUST BERG (www.augustberg.com)
• COCOMI (www.cocomi.com)
• PANDORA INDOCHINA (www.pandora.norbreeze.vn)

The Group has successfully built several international brands across key Asian cities and has offices in Singapore and Vietnam. The Group has more than 40 directly and indirectly operated stores and distributes to more than 200 stores throughout Southeast Asia. For more information, please visit www.norbreeze
 
Objective of role
Reporting to the Managing Director, timepieces, the Regional Marketing Manager is a critical role with key responsibilities overseeing Digital Marketing, CRM, PR & Events. Implementing a fully integrated marketing strategy for the business, which will be delivered through communication tools such as: market research and analysis, campaign, advertising and promotions, public relations, events, CRM, in-store communication, e-commerce and other social media tools. To succeed in this role, you will need to be a proven leader who has an aptitude for strategic planning, having worked in a multi brand environment.
 
Key responsibilities:
 
Strategy

• Develop and implement the brand strategy and annual marketing plans by working closely with internal and external stakeholders.
• Manage the annual marketing calendar and budget
• Strive to maximise sales and market share through customer count, customer spend and driving member loyalty with the use of the correct media mix, O2O, promotions and communication tools that include digital initiatives

 
 
Digital

• Lead and manage all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 
CRM

• Take full ownership on building and driving Group CRM in a distinct tone of voice
• Develop CRM strategies together with key stakeholders and ensure standardization of CRM implementation across regions and across all channels
• Drive the direction of customer segmentation and personalisation to inform the development of the lifecycle program. Share consumer behaviour insights for the wider marketing organization.

 
 
Key Requirements:

• A confident self-starter with a high level of drive, result oriented and resilient, with the ability to strive in a fast-paced, high volume and dynamic environment
• A market-focused individual with the capability of devising a complete marketing plan with project management skills
• A strategic thinker who can present clear conceptual ideas to drive strong marketing initiatives
• At least 5 years' regional marketing experience in a retail or fast-moving consumer goods environment
• Commercially savvy, with exposure to the complete marketing mix and capable of utilising communication tools to achieve marketing goals and positioning objectives
• Degree in Business Management/Sales and Marketing with at least 2 years' team management experience