Social Media Specialist

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Department:​​ Marketing ​
Position Title:​​ Social Media Specialist
Reports to: Group Marketing Manager
Direct Reports: NIL 

Objective of the role: Develop and implement social media plans on all relevant social networks for the brands within the Norbreeze Group (Bering, Cath Kidston, COCOMI SG/AU/UK/NZ/ASIA, Joe & the Juice, Monica Vinader, Timberland Watches) to generate brand awareness and customer engagement. Undertake the responsibility for all social media activities to engage and increase the social reach.

Position Summary:
The social media specialist overseas the following main functions at Norbreeze:

• Social media strategies and activities for all brands
• Content creation and scheduling on social media for all brands
• Ad creation and scheduling of ads for all brands
• Manage and identify key influencers and media for all brands
• Tracking of success and insights from social media for all brands
  
  

Suggested Qualifications and Experience:

• Diploma or Degree in Business Marketing or Bach. Of Commerce
• Proficient with Facebook  Business Manager, social media managing softwares such as Hootsuite and KOMFO
• Strong influencer connections is a plus
• Min 3-5 years managing social media
  
  

Detailed responsibilities/Key Accountabilities:
Strategy

• Identify emerging social media trends and best practices
• Develop compelling content strategy for all relevant social media platforms (with help from Group Marketing Manager)
• Set metrics and KPIs
• Conduct social listening, gather, analyse various social research, competitor analysis and monitoring of competitors
• Identify engagement opportunities with the target audience
• Develop seasonal campaigns for engagement with target audience
• Create strategic communications, develop communications and campaign brief to ensure execution from influencers/ KOLs (key opinion leaders)
• Manage and identify key media and influencers best for respective brands and work with agencies to garner positive earned coverage
• Identify key products for brand campaigns, working with warehouse to receive products and retail stores for any form of customization for sponsorship and campaign activation
• Attend events for networking opportunities to create brand awareness

Content Creation

• Content planning and development for editorial calendar, paid advertising including copywriting, proof-reading, image uploading, budget
• Manage and monitor social media activities & engagement
• Liaise with internal stakeholders (brand, marketing, design and digital teams) to develop content
  
  

Community Management

• Responsible for implement editorial content calendar on social media platforms across brands and ensuring alignment with brand guidelines
• Respond to user comments
• Identify engagement opportunities with the target audience
• Run campaigns and promotions to encourage participation on social media initiatives
• Identify key social influencers within the social communities
• Implement reactive engagement with target audience
• Assist in real time content creation from events or launches

Advertising & Media Planning

• Responsible for development Facebook ads
• Responsible for social media budgets for each brand and allocation
• Analyse trends and insights for all brands to understand followers and behaviour
• Create target criteria, schedule and advice to live best performing campaign advertisements on Facebook Business Manager
• Share reports on campaign outcomes from advertisements on social media
• Provide support and contribute to the overall success of the marketing and digital department
• Negotiate for best rates for any social media related campaigns with agencies

Measurements

• Track success by reviewing insights and analytics to continually improve performance
• Regular budget update
• Generate, measure and create quarterly social media report
• Evaluate campaign performances on social media insights
• Evaluate campaign performances from influencers and KOLs

Decision making:
Without referral to manager

• Content creation
• Post scheduling

After consultation with manager or others:

• Engagement of influencers and seeding activities
• Social media campaigns
• Social media advertisements and budget

Key contacts:
Internal

• Pr & communications director
• COO
• AMM
• Marketing Executive
• Designer
• Merchandizers
• Brand managers

External

• Influencers
• Mediacorp managers

Key attributes

• Display deep knowledge of social media tools and trends
• Excellent command in English and social media design
• Experienced in building online community
• Excellent planning and analytical skills
• Resourceful, fast and efficient and able to work independently
• Strong in concepts, structures and plans
• Result oriented person, meticulous with an eye for details
• Strong commercial understanding and business oriented approach
• Effective time management & prioritization skills